The Boricua Way

The Boricua Way is a brand that explains the culture and traditions of Puerto Rico through a “bacalaito”. Its products and merchandise are intended to reach everyone, from the diaspora, to tourists who want to study our slang words to use on the trip. It’s meant to bring culture, language, humor and design together in a simple and approachable manner and to invite the world to visit and get to know our beautiful culture.